What is 360° marketing?
360° marketing is about employing numerous marketing tools (online and offline) to ensure that your brand accompanies consumers on a daily basis, but in an unobtrusive way. 360° advertising campaigns developed for our clients have led to sales growth of dozens percent or more.
Designing 360° communication
We design 360° communication using our original IDEA model. Step one is getting to know the consumers and the resulting INSIGHT. Later on, we DESIGN a 360° campaign whose storytelling and content marketing will be imprinted on the target group’s mind. Next, we take care of ENGAGEMENT – the consumers engagement in the brand dialogue or purchase process. ANALYSIS is the last stage of designing 360° marketing and, at the same time, the beginning of a new advertising campaign. At this stage, we check all the points of contact of the brand and the customer, we make recommendations and carry out optimisation.