You and your washing machine
it came out in the wash
Reaching target customers by cooperating with bloggers dealing with various subjects, and cooperation with the media (professionals /guidance material). Developing valuable content online and in the traditional media to present the Amica washing machine’s high quality and reliability in a credible way.
The very broad offer of Amica models was carefully tailored to various customers’ needs. In order to communicate this advantage, we came up with the slogan “You and your washing machine: a match made in heaven!” and waited till it came out in the wash.
1. An expert from Amica analysed the specific needs of bloggers with respect to washing (How do you wash plush toys? How do you wash sports shoes? How do you save on washing?). Based on the answers provided by the bloggers, the right washing machines were chosen. 2. 10 bloggers received Amica washing machines for testing, and presented their conclusions and observations on their blogs. They focused on the washing machines’ specific features which help in their private and professional lives: being a parent, an athlete, working in the fashion industry, etc. 3. In the communication, we placed strong emphasis on tailoring a washing machine to your needs and lifestyle. After all, you need to form a match made in heaven.