The “Yes to the wind” campaign is a part of an international campaign “Yes to Wind Power”, organized by EDP Renewables, a leader in the renewable energy sector in Poland and the world. The easily recognisable hero – the Energy Hipster – encouraged and inspired people to take care of the climate. The challenge was to propagate knowledge of wind energy and the costs of producing it, coupled with building its reputation.
In the campaign, the Energy Hipster was accompanied by a group of friends, real figures, who said in unison YES to cleaner wind energy. The campaign was carried out mostly online and on social media. It relied on YES to Wind Power, an international, interactive platform which provided interested individuals with information about the benefits of wind power. Candidates for “energy hipsters” could also exchange views with other platform users, in the form of posts or videos.
The campaign reached 154,000 people, involving 1,584 individuals in Poland.
The Yes to Wind Power profile on Facebook and on Twitter attracted 3,535 new followers
The campaign was covered by 22 media outlets related to the energy industry, environmental protection and marketing.