The challenge
Outside-the-box communication of Sub of the Day for the SUBWAY® chain
The activities
We developed an outside-the-box ambient project - SUBWAY WARM WELCOME - for customers of Ławica airport in Poznań.
People returning from warm countries were taken by surprise when the baggage retrieval conveyor belt brought them trays of sandwiches instead of their suitcases.
The passengers were informed through loudspeakers that these were snacks prepared for them by the SUBWAY® restaurant to alleviate the pain of re-acclimatising to the weather in Poland.
The “Warm Welcome” event was a part of the “Sub of the Day” campaign, during which selected sandwiches were served at promotional prices. The project’s results are evidence that nonstandard campaigns are worth sharing.
The effects
YouTube page views: 78,438
Shares: 14
AVE: 140,000
Coverage: the PR project was described in Natalia Hatalska’s book “CZĄSTKI PRZYCIĄGANIA”