Raising brand awareness during the biggest music festival in Poland
Open'er Festival is one of the biggest and most recognised music festivals in Europe. The more than 10 km long route to the festival village may be perceived as an inconvenience, but we turned it into a fascinating attraction.
We organized a Party Bus, an 8-seater that would take any willing group of friends for free from the railway station to Kosakowo airport, the city beach or the main square in Gdynia.
Inside the Bus, the passengers received festival attendees’ toolboxes: raincoats, stickers and sandwich coupons to use in the Subway restaurant located in the railway station building.
The project was widely commented on in social media; as a result, Subway stayed close to its customers and shared the festival’s attractions with them.