The challenge
We were in charge of developing the creative concept for a meeting of representatives of women’s media with the aim of presenting SEAT’s new model.
“SEAT Ateca. More joy per hour. Every day” was the slogan accompanying the launch of SEAT’s first SUV in Poland.
The activities
For the premiere of the model, the brand developed the first fragrance in Poland inspired by a car.
To the two-day long premiere of the new model, our company invited… beauty journalists.
Together with the invitation, they received a creative package: a miniature bottle of perfumes reminiscent of the sunny country of the SEAT Ateca. The aroma was just the beginning.
In the course of the event, a luxurious fragrance was created, inspired by the new car model and a hot Barcelona. Ripe oranges, spicycardamom and sensuous woody notes were selected by perfumers from the Mo61 Perfum Lab to create a fragrance illustrating the car.
Following a workshop, the premiere’s participants took test drives in the new car to learn even more about its capabilities.
The effects
Creation of the first fragrance inspired by a car in Poland
More than 100 impressions in key magazines and websites targeted at women, including titles not covering automobiles
AVE: Pln 3,156,689.00