Developing online visibility for a niche brand
Novelle, a manufacturer of luxurious furniture, hand-made to individual order, approached us with a request of boosting the interest of people who have never heard about the brand and its offer.
Classical SEO activities no longer suffice. Everybody does it, and standing out with a message is anything but easy, especially when you do something unique as Novelle.
These were the reasons why we supported a campaign of precise targeting in Google with a thematic campaign on social media.
An increase in the number of the website’s visitors to 6,200 a month
An increase in the number of Facebook fans by 6,000 within 4 months
An increase in the number of Instagram followers by 500 within 4 months