Holidays with the Musketeers

Actions speak louder than words

#csr #pr

Creating an image of a socially responsible brand

The challenge

Creating an image of a socially responsible brand


The activities

“Holidays with the Musketeers” is an annual charity project conceived by the Musketeers Foundation; children from poor families and orphanages have an opportunity to go on summer holidays, often for the first time in their lives.

Holidays with the Musketeers

On top of entertainment and relaxation, the project authors’ intention is to develop academic, artistic and sporting skills that will help the children to gain self-confidence and learn to overcome obstacles. Sylwia Gruchała, an Olympic medallist, is the project’s ambassador, and the Ombudsman for Children is the project’s honorary patron.


The effects

For three years, the owners of the Intermarchè and Bricomarchè chains together with the Musketeers Foundation sent 3,000 children in need on their dream holidays.

The third edition of the project encompassed approximately 750 charges of the Musketeers Foundation all over Poland.

The Musketeers Foundation cooperates with other foundations, associations, orphanages, schools and local municipal institutions to provide students with a relaxing time after a school year full of challenges.