Holidays with the Musketeers

Actions speak louder than words

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Creating an image of a socially responsible brand
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The challenge

Creating an image of a socially responsible brand

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The activities

“Holidays with the Musketeers” is an annual charity project conceived by the Musketeers Foundation; children from poor families and orphanages have an opportunity to go on summer holidays, often for the first time in their lives.

Holidays with the Musketeers



On top of entertainment and relaxation, the project authors’ intention is to develop academic, artistic and sporting skills that will help the children to gain self-confidence and learn to overcome obstacles. Sylwia Gruchała, an Olympic medallist, is the project’s ambassador, and the Ombudsman for Children is the project’s honorary patron.

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The effects