The challenge
The activities
Young moms are peppered with “good advice” and suggestions which rarely take into consideration women’s actual needs.
With young moms in mind, we organized a series of Be a Fit Mom meetings in the picturesque surroundings of Galeria Malta. Together with Olga Lipczyńska, a personal trainer, young moms and their babies (most frequently sleeping in prams), do exercises tailored to their level of fitness.
The sessions are held every Tuesday morning in the green surroundings of Lake Malta in Poznań. The project enjoys growing popularity. Like all good ideas worth sharing, the news spread spontaneously among interested moms.
The effects
Millions of burnt calories
Record attendance: over 100 moms
Typical attendance: 80 moms
The project received the Main Award of the Polish Council of Shopping Centres in the category of Public Relations Campaigns for a Shopping Centre in 2017.