Be A Fit Mom

Good ideas in action

#creation #event #pr #socialmedia


The challenge


The activities

Young moms are peppered with “good advice” and suggestions which rarely take into consideration women’s actual needs.

Be A Fit Mom

With young moms in mind, we organized a series of Be a Fit Mom meetings in the picturesque surroundings of Galeria Malta. Together with Olga Lipczyńska, a personal trainer, young moms and their babies (most frequently sleeping in prams), do exercises tailored to their level of fitness.

The sessions are held every Tuesday morning in the green surroundings of Lake Malta in Poznań. The project enjoys growing popularity. Like all good ideas worth sharing, the news spread spontaneously among interested moms.


The effects

Millions of burnt calories

Record attendance: over 100 moms

Typical attendance: 80 moms

The project received the Main Award of the Polish Council of Shopping Centres in the category of Public Relations Campaigns for a Shopping Centre in 2017.