SUBWAY

First things first: surprise

#event #pr #socialmedia

Outside-the-box communication of Sub of the Day for the SUBWAY® chain<br />
01

The challenge

Outside-the-box communication of Sub of the Day for the SUBWAY® chain

02

The activities

We developed an outside-the-box ambient project - SUBWAY WARM WELCOME - for customers of Ławica airport in Poznań.
People returning from warm countries were taken by surprise when the baggage retrieval conveyor belt brought them trays of sandwiches instead of their suitcases.

SUBWAY



The passengers were informed through loudspeakers that these were snacks prepared for them by the SUBWAY® restaurant to alleviate the pain of re-acclimatising to the weather in Poland.
The “Warm Welcome” event was a part of the “Sub of the Day” campaign, during which selected sandwiches were served at promotional prices. The project’s results are evidence that nonstandard campaigns are worth sharing.

03

The effects

YouTube page views: 78,438

Shares: 14

AVE: 140,000

Coverage: the PR project was described in Natalia Hatalska’s book “CZĄSTKI PRZYCIĄGANIA”